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Side projects · 2017-2025

Freelance web work.

Alongside my corporate career I have always built websites for small businesses. It started in 2017 as Extra Flow, a one-person studio: I talked to clients, designed the pages, built them on WordPress and set up analytics and SEO. Today I still take on the occasional project for people I know. The early work is simple by today's standards, but it is where I learned to ship a site end to end.

  • 10sites and pages shipped
  • 9years, alongside a day job
  • 3countries: Russia, UAE, Switzerland
  • 5still live today

Recent

2024-2025.

Website of a cross-border legal advisory

Legal advisory · Dubai2024

Cardinals

Corporate site for a cross-border legal advisory: practice pages, team profiles, jurisdiction coverage, insights and events, and a consultation request flow. English and Russian versions.

  • Design
  • Development
  • EN / RU
  • Lead forms
Website of a custom cake studio

Cake studio · Horgen, Switzerland2024-2025

Christicrazycake

Site for a custom cake studio: the founder's story, pricing, a large gallery, traditional and vegan flavour menus, and ordering via WhatsApp.

  • Design
  • WordPress
  • Gallery
  • WhatsApp orders

Own product

Beyond client work.

Telegram Mini App · UAE

Marketplace for expats

A Telegram Mini App marketplace for Russian-speaking expats in the UAE that I built and run alongside my day job: about 3,000 users, RU and EN, personalised subscriptions, map and swipe modes. Details on request.

Extra Flow · 2017-2021

Where it started.

Screen recordings of these sites are also archived on the Extra Flow YouTube channel.

Real estate buyout website

Real estate · Krasnodar2018

Prodaykv23

Lead-generation site for a company that buys apartments and other property for cash: service pages per property type, a quote form and a callback widget. Later grew into a multi-page site with local SEO for Krasnodar and Maykop.

  • Design
  • WordPress
  • SEO
  • Promotion
MYIDEM events calendar: a grid of event posters grouped by date

Media · Moscow2019

MYIDEM calendar & rate card

Two builds for MYIDEM, a well-known Moscow nightlife media brand: an events calendar the editors filled from the admin panel, and an advertising rate card page. Designed and developed myself, on tight deadlines.

  • Custom WordPress
  • Admin workflow
  • Rate card
myidem.moscowClosed

Also built

  • 2017 Nar LoungeLanding page for a food bar and lounge · Saint Petersburg narlounge.ru
  • 2019 Praktika26Landing page for a refrigeration service company · Pyatigorsk praktika26.ru
  • 2019 Paradise CloudLanding page for a hookah catering service · Saint Petersburg paradisecloud.ru
  • 2019 Misha CvetPortfolio and online shop for a contemporary artist mishacvet.com
  • 2021 Net KlopovLead-generation site for a pest control company · Moscow net-klopov.ru

Why it still matters

What it taught me.

01

The whole chain

Brief, design, build, launch, analytics, SEO. Doing every step myself is why I can write requirements engineers can build from today.

02

Sites exist to sell

Small business owners judge a site by calls and orders, not by looks. That lens carried straight into D2C eCommerce.

03

Things that last

Several of these sites are still running years later with little maintenance. Simple, well-structured builds age well.

Watch